Bayerische Hausbau Real Estate GmbH & Co. KG attaches great importance to the protection of personal data and respects your desire for privacy. In the following, we provide you with information about the collection of personal data when using our website. Should you have any other questions about how your personal data is handled, please feel free to contact our data protection officer (see contact data below).
1. Party responsible for data processing (controller)
Bayerische Hausbau Real Estate GmbH & Co. KG
Zugspitzstraße 5
82049 Pullach im Isartal
Tel: +49 89 414232-0001
E-Mail: info-re@hausbau.de
Name and address of the data protection officer
The data protection officer for the controller is
AGOR AG
RA Sascha Hesse
Niddastraße 74
60329 Frankfurt am Main
Tel.: +49 (0) 69 - 9494 32 410
E-Mail: info@agor-ag.com
Website: www.agor-ag.com
The extent to which personal data is processed
We collect and use the personal data of persons using our website only to the extent that this is necessary for keeping our website, contents and services functioning properly
In principle, we only collect and use the personal data of our users after they have given their consent. Exceptions include cases in which the processing of the data is permitted by law or when obtaining prior consent is not possible for technical reasons.
Legal basis for processing personal data
The legal basis for the processing of personal data is provided by:
Art. 6 para. 1(a) GDPR when obtaining the consent of the data subject.
Art. 6 para. 1(b) GDPR for processing operations that are required for the performance of a contract to which the data subject is party. This also applies to processing operations required to carry out pre-contractual activities.
Art. 6 para. 1(c) GDPR for processing operations that are necessary for compliance with a legal obligation.
Art. 6 para. 1(d) GDPR if the protection of the vital interests of the data subject or another natural person require the processing of personal data.
Art. 6 para. 1(f) GDPR if processing is required to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest. If the processing of personal data is to be based on a legitimate interest, an assessment is carried out for each relevant process in consultation with the data protection officer. In this case, the following three conditions must be met:
1) The controller responsible for processing the personal data or a third party has a legitimate interest in the data processing.
2) The processing is necessary to protect the legitimate interest.
3) Interests or the fundamental rights and fundamental freedoms of the data subject that require the protection of personal data do not outweigh the legitimate interest.
Data erasure and storage period
The user's personal data will be deleted or blocked as soon as the purpose of storage no longer applies. Storage beyond this period may take place if this has been provided for by European or national legislators in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless further storage of the data is required for the conclusion or fulfillment of a contract.
Description and scope of data processing
Every time our website is accessed, our system automatically collects data and information from the user's computer system. This may lead to the following information being collected:
Information about the browser type and version used, the user's operating system, the user's internet service provider, the user's IP address, the date and time of access, websites the user's system accesses to get to our website, websites that the user's system accesses via our website.
The aforementioned data is stored in our system's log files. This data is not stored together with other personal data belonging to the user.
Purpose and legal basis for data processing
Temporary storage of the IP address by our system is required to enable delivery of the website to the user's computer. To do this, the user's IP address must be stored for the duration of the session.
Storage in log files is done to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. An analysis of the data for marketing purposes does not take place.
Art. 6 para. 1(f) GDPR provides the legal basis for the temporary storage of data and the log files.
Collecting your personal data in order to provide our website and storing this data in log files is essential for the operation of the website. Therefore, there is no possibility for the user to object.
Duration of storage
Your data will be deleted as soon as it is no longer required for the purpose for which it was collected. If your data is collected to ensure the provision of the website, the data will be deleted when the respective session has ended.
If your data is stored in log files, it will be deleted after seven days at the latest. It is possible that the data is stored for longer, in which case the users' IP addresses will be deleted or anonymized. This means that is no longer possible to identify the calling client.
We use cookies on our website. Cookies are text files that are stored in the web browser or on the user's computer system by the web browser. If you visit a website, a cookie may be stored on your operating system. This cookie contains a specific string of characters that enables the browser to be uniquely identified if you return to the website.
We use cookies to make our website more user friendly. Some elements of our website require the browser to be identified even after a page change.
TDDDG:
The legal basis for storing cookies, device identifiers and similar tracking technologies or for storing information in the end user's terminal equipment and accessing this information is provided by the European ePrivacy Directive in conjunction with the Telecommunications Digital Services Data Protection Act (TDDDG).
Please note that the legal basis for the processing of the personal data collected in this context is provided by the GDPR (Art. 6 para. 1 GDPR). The relevant legal basis for the processing of personal data in each specific case can be found below in the context of the respective cookie or respective processing itself. .
The primary legal basis for the storage of information in the end user's terminal equipment – in particular the storage of cookies – is your consent, § 25 para 1 TDDDG. You are asked to provide your consent when you visit our website – although you do not of course have to provide it – and it can be revoked at any time in the cookie settings.
According to § 25 para 2 (2) TDDDG, consent is not required if the storage of information in the end user's terminal equipment or access to information already stored in the end user's terminal equipment is absolutely necessary for the provider of a telemedia service to be able to provide a telemedia service expressly requested by the user. In the cookie settings, you can see which cookies are classified as strictly necessary (often referred to as "technically necessary cookies") and therefore fall under the exemption regulation specified in § 25 para. 2 TDDDG and therefore do not require consent.
DSGVO:
The following data is stored and transmitted when cookies are used:
Log-In-Informations
The legal basis for the processing of personal data using cookies is Art. 6 para. 1(f) GDPR. The purpose of using technically necessary cookies is to make our website easier to use.
We do not use the user data collected by technically necessary cookies to create user profiles.
Cookies are stored on the user's computer and transmitted to our website. This means that you as the user have control over the use of cookies. You can restrict or disable the transmission of cookies by changing the settings in your web browser. This is also where you can delete cookies that have already been saved. Please note that if you disable cookies, you might not be able to make full use of all the functions on our website.
If the user has given their consent, the legal basis for processing personal data using cookies for analysis and advertising purposes is Art. 6 para. 1(a) GDPR.
Cookie consent with Usercentrics
Usercentrics also stores a cookie in your browser so that it can associate the consent that you have granted or withdrawn with you. The data collected in this way is stored until you ask us to delete it, until you delete the Usercentrics cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected.
Usercentrics uses the Google Cloud Platform provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The servers are located in Frankfurt and Belgium. Even so, third-country transfer to the USA cannot be ruled out. We have, however, concluded an order processing contract containing standard data protection clauses with the provider.
The legal basis for processing is Art. 6 para. 1(c) in conjunction with Art. 6 para. 3(a) in conjunction with Art. 7 para. 1 GDPR and, in the alternative, (f). The processing of the data allows us to help our customers (the controller according to GDPR) to fulfill their legal obligations (e.g. obligation to provide proof of compliance). Our legitimate interest in this processing lie in the storage of users’ settings and preferences with regard to the use of cookies and other functionalities.
Further information on the processing of data by Usercentrics can be found in the privacy policy athttps://usercentrics.com/de/datenschutzerklaerung/.
We have integrated the consent management tool “Usercentrics”(https://usercentrics.com/de/) from Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Deutschland, Tel.: + 49 89 21 54 01 20, Email: contact@usercentrics.com on our website to request consent for data processing or the use of cookies or similar functions. With the help of “Usercentrics,” you have the option of giving or refusing your consent for certain functionalities of our website, e.g., for the purpose of integrating external elements, integrating streaming content, statistical analysis, reach measurement, and personalized advertising. With the help of “Usercentrics,” you can give or refuse your consent for all functions or give your consent for individual purposes or individual functions. You can also change the settings you have made at a later date. The purpose of integrating “Usercentrics” is to allow users of our website to decide on the above-mentioned matters and to offer them the option of changing settings they have already made when continuing to use our website.
When you visit our website, the following personal data is transferred to Usercentrics:
Your consent(s) or withdrawal of your consent(s), your IP address, information about your browser, information about your device, time of your visit to the website.
Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents you have given or their revocation. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.
Usercentrics uses the Google Cloud Platform from Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The servers are located in Frankfurt and Belgium. A transfer to a third country, the USA, cannot be ruled out. However, we have concluded a data processing agreement and standard data protection clauses with the provider.
The legal basis for processing is Art. 6 (1) (c) in conjunction with Art. 6 (3) (a) in conjunction with Art. 7 (1) GDPR and, alternatively, (f). By processing the data, we help our customers (the controllers under the GDPR) to fulfill their legal obligations (e.g., duty of proof). Our legitimate interests in the processing lie in storing user settings and preferences with regard to the use of cookies and other functionalities.
Further information on data processing by “Usercentrics” can be found in the privacy policy at https://usercentrics.com/de/datenschutzerklaerung/ .
Right to information
You have the right to receive information from us, as the controller, as to whether and which of your personal data is processed by us, as well as further information in accordance with the legal requirements under Art. 13 and 14 of the GDPR.
You can assert your right to information under:
Right to rectification
If your personal data that we process is incorrect or incomplete, you have the right to have it rectified and/or completed. Rectification will be performed immediately.
Right to restriction of processing
You have the right to restrict the processing of your personal data in accordance with the statutory provisions (Art. 18 GDPR).
Right to deletion
If the reasons set out in Art. 17 GDPR apply, you can request that the personal data concerning you be erased immediately.
Please note that the right to erasure does not exist if the processing is required for one of the exceptions listed in Art. 17 para. 3.
Right to information
If you have asserted your right to rectification, erasure or restriction of processing, we are obliged to notify all recipients to whom personal data relating to you has been disclosed of this rectification, erasure or restriction of processing of this data, unless this proves impossible or involves a disproportionately high level of time and effort. You also have the right to information about these recipients.
Right to data portability
In accordance with the GDPR, you also have the right to obtain the personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller.
Right to withdraw your consent
You have the right to withdraw consent that you have granted at any time. Please note that withdrawing your consent does not affect the legality of processing carried out on the basis of this consent prior to it being withdrawn.
Right to object
You also have the right to object at any time to the processing of your personal data performed on the basis of Art. 6 para. 1(e) or (f) GDPR on grounds relating to your particular situation.
Automated individual decision-making, including profiling
Under the EU General Data Protection Regulation (GDPR), you also have the right not to be subject to a decision based solely on automated processing – including profiling – which would have legal effect or would affect you significantly in a similar manner.
Right to lodge a complaint with a supervisory authority
If you believe that the processing of your personal data constitutes an infringement of the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you reside, your place of work or place in which the alleged infringement occurred.
The GDPR guarantees the same high level of data protection throughout the European Union. When selecting our service providers, we therefore rely on European partners wherever possible when your personal data is to be processed. Only in special circumstances will the data be processed outside the European Union in the context of using third-party services. We only allow your data to be processed in a third country if the special requirements in accordance with Art. 44 ff. GDPR apply. This means that your data can only be processed on the basis of special guarantees, such as the EU Commission's official recognition of a similar level of protection as that required in the EU or compliance with officially recognized special contractual obligations, so-called "standard data protection clauses".
As part of what is referred to as the "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies in the USA as secure within the framework of the adequacy decision dated 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/s/participant-search (in Englisch) entnehmen.
Use of our website is generally subject to the provisions contained in the GDPR. If you also visit our website while in Switzerland and if the associated data processing also affects you as a Swiss citizen, the present data protection provisions also apply to you under the Swiss Federal Act on Data Protection (“Swiss FADP” version dated 1 September 2023) in the same way as the GDPR.
The Swiss FADP does not generally require the mention of a legal basis. Therefore we only process your data originating from Switzerland if the processing is lawful, carried out in good faith and proportionate in accordance with Art. 6 para. 1 and 2 of the FADP. Furthermore, we will only collect your data for specific purposes that is recognizable to the data subject, and we only do so in a way that is compatible with these purposes in accordance with Art. 6 para. 3 of the Swiss FADP.
In this context, please also note that although certain terms are worded differently under the GDPR, they have the same legal meaning as under the Swiss FADP. For example, the GDPR terms "legitimate interest," and "special categories of data" used in this privacy policy correspond to the terms "overriding interest," and "sensitive personal data" used in the Swiss FADP.
The data subjects’ rights under Art. 12 ff. GDPR as described here can also be asserted by data subjects from Switzerland in accordance with the provisions of Art. 25 ff. of the Swiss FADP
Our website and the services we offer on our website do not target minors under the age of 16. Please note that parents and legal guardians must monitor their children’s online activities. Minors under the age of 16 are not to provide us with personal data without the consent of their parents or legal guardians. We explicitly do not request personal data from minors under the age of 16, nor do we knowingly collect such data or share it with third parties.
If you would like to contact us, you will find a contact form on our homepage that you can use to contact us electronically. The data entered in the input form will be transmitted to us and stored. This data includes:
The following data is also stored when the message is sent:
It is also possible to contact us using the e-mail address provided. In this case, the user's personal data that is transmitted together with the e-mail will be stored.
Your data will not be passed on to third parties in this context; the data will be used exclusively for the purpose of processing the communication.
The legal basis for processing the contact request and the way it is handled is generally Art. 6 para. 1(b) GDPR.
If additional personal data is processed during the send process, it is only used to prevent misuse of the contact form and to ensure the security of our information technology systems.
Your data will be deleted as soon as it is no longer required for the purpose for which it was collected. In the context of the personal data entered in the input form and data sent via e-mail, this is the case when the respective conversation with the user has ended. The conversation has ended when it can be inferred from the circumstances that the matter in question has been dealt with.
Additional personal data collected during the send process will be deleted after a period of seven days at the latest.
This website uses Google Tag Manager. Google Tag Manager is a tool that marketers can use to manage website tags via an interface. The tool itself (which implements the tags) does not use cookies and for technical reasons collects only your IP address. The tool triggers other tags, which may in turn set cookies and collect data. Google Tag Manager does not access this data. If deactivation has been performed at domain or cookie level, this will apply to all tracking tags implemented with Google Tag Manager.
If we have obtained your consent, the legal basis for the use of Google Tag Manager is Art. 6 para. 1(a) GDPR. Otherwise, the legal basis for the use of this technically necessary cookie is our legitimate interest in accordance with Art. 6 para. 1(f ) GDPR.
Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The use of Google Analytics 4 enables us to use a wide range of applications. We operate Google Analytics 4 using the following technologies:
These store and retrieve information on your computer, which enables us to analyze your use of the website. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. Your IP address is anonymized by default before being transferred to us and Google. The full IP address is transferred to a Google server in the USA, but it is shortened there immediately. According to Google, the IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1(a) GDPR.
During your visit to our website, your user behavior is recorded in the form of "events." Events can include:
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services related to website activity and internet usage to the website operator.
Recipients of the data may include:
We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offering and make it more interesting for you as a user. The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1(a) GDPR.
We store your data for a period of 25 months.
Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Terms of use: https://marketingplatform.google.com/about/analytics/terms/de/,overview of data protection: https://policies.google.com/?hl=de, and privacy policy: http://www.google.de/intl/de/policies/privacy.
Hotjar
We use the web analysis service Hotjar from Hotjar Ltd. on our website. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe)
Hotjar gives us a better understanding of how you use our website (using so-called "heatmaps"). This makes it possible, for example, to see how far users scroll and which buttons they click and how often. The tool can also be used to obtain feedback directly from the website users. This makes it possible for us to obtain valuable information that will enable us to make our website even faster and more customer-friendly.
This website pays particular attention to protecting your personal data when using Hotjar. For example, we can only track which buttons are clicked, mouse movement, how far the user scrolls, the size of the device's screen, the device type and browser information, geographical location (country only) and the preferred language used to display our website. Hotjar automatically hides any part of the website in which personal data relating to you or third parties is displayed, thus ensuring that it cannot be traced.
Hotjar offers every user the option of preventing use of the tool by enabling the "Do Not Track" setting. If this setting is enabled, no data about the visit to the respective website will be recorded. This setting is supported by the current versions of all widely used browsers. This means that your browser will send a request to Hotjar instructing it to disable tracking of the respective user. If you use this website with different browsers/computers, you must enable the "Do Not Track" setting separately for each browser/computer.
The legal basis for the use of Hotjar is your consent in accordance with Art. 6 para. 1(a) GDPR.
Detailed instructions with information about your browser can be found at:
https://www.hotjar.com/opt-out
Further information about Hotjar Ltd. and the "Hotjar" tool can be found at:
The privacy policy of Hotjar Ltd. can be found at:
Social media platforms
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland Datenschutzerklärung/Opt-Out: http://instagram.com/about/legal/privacy/.
YouTube (Google)
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland Datenschutzerklärung: https://policies.google.com/privacy Opt-Out: https://adssettings.google.com/authenticated
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland
Datenschutzerklärung https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Social media presence
We maintain fan pages on various social networks and platforms with the aim of communicating with customers, interested parties and users who are active there and providing them with information about the services we offer.
Please note that this could result in your personal data being processed outside the European Union, which means that you could be exposed to risks (e.g. with regard to enforcing your rights under European/German law).
As a rule, the user data is processed for the purpose of market research and advertising. For example, user profiles can be created based on usage behavior and the user's interests that are identified as a result. These user profiles can in turn be used to, for example, place ads on and off the platforms that are presumably of interest to the users. Cookies that track user behavior and the users' interests are usually stored on the users' computer for this purpose. User profiles can also be used to store user data irrespective of the terminal device used (especially if the users are members of the respective platforms and are logged on to them).
The processing of users' personal data is based on our legitimate interest in establishing effective user information and communication in accordance with Art. 6 para. 1(f) GDPR. If users are asked to consent to the processing of their data by the respective provider, the legal basis for such processing (i.e. they give their consent, for example by ticking a checkbox or clicking on a button) is Art. 6 para. 1(a) GDPR.
Further information on how your personal data is processed and your options for objecting to this processing can be found under the links of the respective provider listed below. The assertion of the right to request information and other rights of the data subjects can also be made against the providers, as only they have direct access to the users' data and have the corresponding information at their disposal. We are, of course, happy to answer any questions you may have and assist you if you need help.
LinkedIn Insight Tag
The website also uses the LinkedIn Insight Tag function. This allows us to track conversions, retarget website visitors, and obtain additional information about members who view ads. Our reason for doing this is because we are interested in showing you advertising that is of interest to you in order to make our website more interesting for you.
The LinkedIn Insight Tag enables us to collect data about visits to this website, including URL, referrer URL, IP address, device and browser properties (user agent), and timestamp. This data is encrypted, IP addresses are shortened, and LinkedIn members’ direct IDs are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted within 90 days.
LinkedIn does not share any personal data with us, but only provides summarized reports on website audience and ad performance. LinkedIn also offers retargeting for website visitors so that we can use this data to display targeted advertising outside of their website without identifying the member.
The legal basis for the processing of your data is Art. 6 para. 1(a) GDPR.
Deactivation of the LinkedIn Insight Tag function is possible at any time in the individual cookie settings and for logged-in users at https://www.linkedin.com/psettings/advertising/actions-that-showed-interest möglich.
Further information on data processing by LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy.
Google Ads Conversion (formerly Google AdWords Conversion)
We use the services provided by Google Ads to draw attention to our attractive offerings with the help of advertising material (so-called "Google Ads") on external websites. This makes it possible for us to determine how successful the individual advertising measures are in relation to the advertising campaign data. Our reason for doing this is because we are interested in showing you advertising that is relevant to your interests, making our website more appealing to you, and optimizing our advertising costs.
These advertising materials are delivered by Google using so-called "ad servers". For this purpose, we use ad server cookies, which make it possible to measure certain parameters for evaluating performance, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies normally cease to be valid after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark indicating that the user does not wish to be contacted again) are usually stored in this cookie as analysis values.
These cookies allow Google to recognize your web browser. If a user visits certain pages of an Ads customer's website before the cookie stored on their computer expires, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is associated with each Ads customer. Cookies can therefore not be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. We can use these evaluations to see which of the advertising measures deployed are particularly effective. We do not receive any additional data from using the advertising material; in particular, we cannot use this information to identify users.
The marketing tools used mean that your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data that Google collects as a result of using this tool and therefore provide you with information according to what we know: The integration of Ads Conversion means that Google receives information about the fact that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or have not logged on, it is possible that the provider will find out your IP address and store it.
You can prevent participation in this tracking process in a number of different ways:
a) by selecting the appropriate settings in your browser; suppressing third-party cookies, in particular, will prevent you from receiving ads from third-party providers;
b) by disabling conversion tracking cookies by setting your browser to block cookies from the "www.googleadservices.com" domain, www.google.de/settings/ads. Please note that this setting will be deleted if you delete your cookies
c) by disabling interest-based ads from providers that are part of the "About Ads" self-regulation campaign using the link www.aboutads.info/choices. Please note that this setting will be deleted if you delete your cookies;
d) by permanent deactivation in your Firefox, Internet Explorer and Google Chrome browsers under the link www.google.com/settings/ads/plugin. Please note that if you do this, you might not be able to make full use of all the functions on this website.
The legal basis for processing your data is your consent in accordance with Art. 6 para. 1(a) GDPR.
You can find out more about data protection at Google here:
http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html
Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Google Ads Remarketing
We use the remarketing function within the Google Ads service. It is provided by Google Inc., 1600 Amphitheatre Parkway,, Mountain View, CA 94043, USA. The remarketing function makes it possible for us to present users of our website with ads on other websites within the Google advertising network based on their interests (in Google Search or on YouTube, so-called "Google Ads" or on other websites). To do this, user interaction on our website is analyzed, for example which offerings the user was interested, in order to be able to display targeted advertising to users on other websites once they have visited our website. Google therefore stores cookies on the devices of users who visit certain Google services or websites in the Google Display Network. These cookies are used to record the visits of these users. Cookies are designed to uniquely identify a web browser on a particular device and not to identify a person.
You can prevent participation in this tracking process in a number of different ways:
a) by selecting the appropriate settings in your browser; suppressing third-party cookies, in particular, will prevent you from receiving ads from third-party providers;
b) by disabling conversion tracking cookies by setting your browser to block cookies from the "www.googleadservices.com" domain, www.google.de/settings/ads. Please note that this setting will be deleted if you delete your cookies;
c) by disabling interest-based ads from providers that are part of the "About Ads" self-regulation campaign using the link www.aboutads.info/choices. Please note that this setting will be deleted if you delete your cookies;
d) by permanent deactivation in your Firefox, Internet Explorer and Google Chrome browsers under the link www.google.com/settings/ads/plugin. Please note that if you do this, you might not be able to make full use of all the functions on this website.
The legal basis for processing your data is your consent in accordance with Art. 6 para. 1(a) GDPR.
You can find out more about data protection at Google here:
http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html
Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Google DoubleClick
This website also uses Google's online marketing tool DoubleClick. DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reports and prevent users from seeing the same ads more than once. Google uses a cookie ID to track which ads are displayed in which browser and thus prevent them from being displayed more than once. In addition, DoubleClick may use cookie IDs to record what are referred to as "conversions" related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not include any personal information.
The marketing tools used mean that your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data that Google collects as a result of using this tool and therefore provide you with information according to what we know: The integration of DoubleClick means that Google receives information about the fact that you have accessed the corresponding part of our website or clicked on an ad from us.
If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or have not logged on, it is possible that the provider will find out your IP address and store it.
You can prevent participation in this tracking process in a number of different ways:
a) by selecting the appropriate settings in your browser; suppressing third-party cookies, in particular, will prevent you from receiving ads from third-party providers;
b) by disabling conversion tracking cookies by setting your browser to block cookies from the "www.googleadservices.com" domain, www.google.de/settings/ads. Please note that this setting will be deleted if you delete your cookies;
c) by disabling interest-based ads from providers that are part of the "About Ads" self-regulation campaign using the link www.aboutads.info/choices. Please note that this setting will be deleted if you delete your cookies;
d) by permanent deactivation in your Firefox, Internet Explorer and Google Chrome browsers under the link www.google.com/settings/ads/plugin. Please note that if you do this, you might not be able to make full use of all the functions on this website.
Rechtsgrundlage für die Verarbeitung Ihrer Daten ist Ihre Einwilligung nach Art. 6 Abs. 1 S. 1 lit. a DSGVO.
Weitere Informationen zum Datenschutz bei Google finden Sie hier:
http://www.google.com/intl/de/policies/privacy und https://services.google.com/sitestats/de.html
Alternativ können Sie die Webseite der Network Advertising Initiative (NAI) unter http://www.networkadvertising.org besuchen.
Facebook Custom Audiences / Facebook-Pixel
Weiterhin verwendet die Website die Remarketing-Funktion „Custom Audiences“ von Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (Facebook) betrieben. Dadurch können Nutzern der Website im Rahmen des Besuchs des sozialen Netzwerkes Facebook oder anderer das Verfahren ebenfalls nutzende Websites interessenbezogene Werbeanzeigen („Facebook-Ads“) dargestellt werden. Wir verfolgen damit das Interesse, Ihnen Werbung anzuzeigen, die für Sie von Interesse ist, um unsere Website für Sie interessanter zu gestalten.
Aufgrund der eingesetzten Marketing-Tools baut Ihr Browser automatisch eine direkte Verbindung mit dem Server von Facebook auf. Wir haben keinen Einfluss auf den
Umfang und die weitere Verwendung der Daten, die durch den Einsatz dieses Tools durch Facebook erhoben werden und informieren Sie daher entsprechend unseres Kenntnisstandes: Durch die Einbindung von Facebook Custom Audiences erhält Facebook die Information, dass Sie die entsprechende Webseite unseres Internetauftritts aufgerufen haben, oder eine Anzeige von uns angeklickt haben. Sofern Sie bei einem Dienst von Facebook registriert sind, kann Facebook den Besuch Ihrem Account zuordnen. Selbst wenn Sie nicht bei Facebook registriert sind bzw. sich nicht eingeloggt haben, besteht die Möglichkeit, dass der Anbieter Ihre IP-Adresse und weitere Identifizierungsmerkmale in Erfahrung bringt und speichert.
Die Rechtsgrundlage für die Verarbeitung personenbezogener Daten unter Verwendung von Cookies ergibt sich aus Art. 6 Abs. 1 S. 1 lit. a DSGVO und Art. 6 Abs. 1 S. 1 lit. f DSGVO. Zweck der Verwendung der technisch notwendigen Cookies ist die Vereinfachung der Nutzung unserer Internetseite.
Wir weisen darauf hin, dass vereinzelte Funktionen unserer Website nur unter Einsatz von Cookies angeboten werden können. Dabei handelt es sich um folgende Anwendungen: